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Practice multiple choice certification questions for IBM Certified watsonx Data Scientist - Associate / C1000-177 and review the explanation after each answer.

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Flashcard Practice IBM Certified watsonx Data Scientist - Associate / C1000-177 Multiple Choice

A randomized campaign records treatment assignment, purchase outcome, and pretreatment features. The business wants to target customers whose purchase probability is increased by the campaign, not customers who would buy anyway. Which modeling approach matches the estimand?

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Clustering customers only by purchase amount A post-treatment model using whether the email was opened as a baseline confounder An uplift or conditional-treatment-effect model validated on randomized data A purchase-propensity model that ignores treatment assignment

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